National Health Service (UK)
Their only requirement was to not alter the script and their powerpoint was facts and figures driven and for a very specific demographic. I created a visual concept with an underlying storyline, recorded the voiceover and produced the animation.
Although they were happy with the result, they confided that their call to action was not receiving the reaction that they had anticipated. I suggested to create a character, Olivia, that the audience can identify with. This received much more engagement and favorable results.
Story-driven presentations are much more engaging then statistics-driven powerpoint demonstrations.
Although they were happy with the result, they confided that their call to action was not receiving the reaction that they had anticipated. I suggested to create a character, Olivia, that the audience can identify with. This received much more engagement and favorable results.
Story-driven presentations are much more engaging then statistics-driven powerpoint demonstrations.
